In its recently published study from October 2018 called “The Business Value of Design”, the global consulting firm McKinsey & Company demonstrated that companies who regard design and the employment of creativity as principal drivers in their value-generation outperform industry-benchmark growth by as much as two to one.
Comprehensive disruption through digitisation, changing marketplaces, and consumer behaviour have created a new professional playing field between creative design, business strategy, and IT development. Innovation-centered companies increasingly look for managers who understand how to use design as a prominent driving factor behind business decisions and how to incorporate right-brain-thinking and an artistic attitude in business, as strategic assets in the generation of innovation and sustainable consumer-value, and in the transformation of a companies’ organisation and vision.
This new Master programme “Innovation Design Management” is positioned right at the intersection of design and business. It wants to shape individuals who accept these complex, fast-paced challenges and who take an integrated approach with strategies that combine the best of design, business, and technology. This is, among others, accomplished through a range of intense project activities that will be held in close cooperation with leading industry professionals and actual enterprises who face these very challenges.
Graduates will be employed in highly innovation- or design-driven companies as Chief Design Officers, Design Managers, Strategic Brand Managers, or Venture Architects.
The University of Europe for Applied Sciences (UE) is state accredited, has been awarded on multiple occasions and is one of the 25 best universities worldwide in international approach.
Here you study in small courses, so you get individual support and personal contact to our professors. All of our lecturers are successful experts in the world of art and design.
The wide range of programmes enables you to determine the interdisciplinary courses of your studies and gives you access to the modern equipment of all areas, from photography to game design.
We put emphasis on internationality. That is why we were ranked among the top 25 performers in student mobility and international orientation worldwide (U-Multirank 2016). Our numerous international students come from all over the world to pursue a highly valued (state and ZEvA recognised) German degree that is entirely taught in English.
Germany, known as the country of innovators, is the perfect place to get your degree. Germany is the largest economic power and the center of high tech and automotive technologies in Europe. Additionally, Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's startup capital, magnet for creatives, and "place to be" for young people and entrepreneurs.
That's why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then take a look at your application and guide you through the process.
We want your studies to fit perfectly into your life. That's why the courses for the Master’s degree students take place on Wednesday afternoon until Friday and sometimes Saturday afternoon during the semester. This is how part-time work and studying become compatible.
Still, in a full-time study course preparation and follow-up work are necessary and need to be considered.
Innovation Design Management is welcoming international and national applicants majoring in all economics- or design-related subjects.
In this programme, you will have the unique chance to acquire deep knowledge of how leading companies employ design to create innovative and more meaningful products, establish corporate culture and deliver sustainable customer value.
More and more companies are understanding the substantial value that design can bring to them:
Therefore, the market needs experts who have a strong standing in design and in business and who can successfully organise design both as strategy and as process. This persona is at the core of the master’s programme Innovation Design Management.
Typical areas of work include leading positions in:
As a private university, we are funded not by the state, but by tuition fees. For this reason, studying at our university costs more than at a public university. But it’s worth it: Our graduates meet essential requirements of design, and this sets them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved.
All costs are included in the monthly tuition fee.
We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Admissions Office can provide you with detailed information. Find out useful information on Masters funding on this website.
You can apply a year in advance.
The selection committee reviews your application and documents based on the following criteria:
The admission procedure includes an approximately 45-minute personal interview and a conversation about your letter of motivation. Your knowledge of English will also be tested.
Key questions for your letter of motivation:
Please make sure to clearly demonstrate your motivation for entering the programme “M.A. Innovation Design Management”. Your paper should contain about 750 words (please do not exceed 3 pages).