As a digital product manager, you act as the voice of the customer in decisions about strategy and future product development. She or he will use data from customer insight and competitive analyses to ensure that products are future proof. Digital product managers also work in close contact with marketing to help promote the products to the right customers. They are also responsible for creating the product backlog, which is a dynamic to-do-list at the core of product development.
Digital product managers need a broad, interdisciplinary and integrated understanding of business, information technology, quantitative and legal principles. They can independently and holistically identify opportunities and formulate structured requirements for digital products and coordinate agile development teams and organizations.
Studying digital product management at the University of Europe for Applied Sciences will provide you with a highly dynamic and interdisciplinary education in one of the tech-industries’ most relevant areas. You will acquire hands-on knowledge of your discipline through collaboration with industry partners and practical experiences. Our major/minor option will allow you to further tailor your professional profile by combining your core discipline with a range of specializations options such as in game design or UX/UI.
The University of Europe for Applied Sciences (UE) is an accredited higher education institution awarded with multiple prices. We put emphasis on internationality. That's why we were ranked as "one of the best 25 international universities worldwide" (U-Multirank 2016). Our many international students come from all over the world to pursue a highly valued (state and FIBAA recognised) German degree that is entirely taught in English. Also we are ranked as one of the best universities in Germany in the field of business studies (U-Multirank 2018).
At University of Europe for Applied Sciences (UE), you will study in small course groups. We guarantee you individual mentoring and close contact with the lecturers. Our professors are leading experts in their fields with outstanding teaching, research and business success.
Moreover, we also value the linkage between the higher education and corporate industry ecosystem. The theory you learn will find practical approach in several project weeks. The variety of interdisciplinary courses gives you the chance to determine the content of your studies.
Graduates from the BA Digital Product Management will have the following tools to succeed:
A broad body of knowledge related to business, information technology and strategic development.
Be able to identify and articulate business opportunities for the development of innovative, customer-centered products.
Generate strategies based on insights from a variety of data, like economics, sociology, psychology, marketing and technology.
Understands the need to create products that represent and fit the cultural values of the brand.
Can work in interdisciplinary teams due to new learning experiences and cooperation in group-projects and also work on their own personal development, which includes the development of assertiveness and flexibility.
A high level of personal maturity as well as leadership and decision-making skills to take on responsibility from an entrepreneurial perspective.
Possesses moderation, organizational and communication skills.
As professionals who can work in a wide range of organizations, like start-ups, companies, corporations, consultancies or digital agencies, digital product managers are in high demand across a number of industries.
We put emphasis on internationality. That is why we were ranked among the top 25 performers in student mobility and international orientation worldwide (U-Multirank 2018). Our numerous international students come from all over the world to pursue a highly valued (state and ZEvA recognised) German degree that is entirely taught in English.
Germany, known as the country of innovators, is the perfect place to get your degree. Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs.
That's why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then take a look at your application and guide you through the process.
As a private university, we are funded not by the state, but by tuition fees. For this reason, studying at the University of Europe for Applied Sciences (UE) costs more than at a public university. But it’s worth it: UE graduates meet essential requirements of careers in design, and this sets them apart from the graduates of many public universities.
All costs are included in the monthly tuition fee.
No additional costs will be incurred, such as a matriculation fee, exam fees, bachelor thesis fee or similar, as long as the course is completed within the standard study period.
The costs for the semester abroad are not included in these fees, as there are substantial differences depending on country and university.
We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Admissions Office can provide you with detailed information. Find out useful information on bachelor funding on this website.