Film + Motion Design students are excited about the premiere of their works on the Media Wall at the Elbphilharmonie in Hamburg. As part of intercultural university project “ELMAN”, Motion Design students from Campus Hamburg designed cinematographic works with students from the Nanyang Technological University (NTU ADM), Singapore, and they are on display on the Media Wall in the entrance area of the Elbphilharmonie as well as on the Media Art Nexus on the NTU campus until December 10.
Not only the students but also many visitors arrived at the premiere of the media installation in temperatures of 6°C (42.8 °F) and while all works designed for the concert hall and covering the surface were being introduced in a presentation lasting half an hour. Visitor Azlin Genç was impressed: “The design vocabulary was really great. I was particularly fascinated by the artists who saw the gaps in the surface, such as the entrance to the escalators and ticket counters, not just as illustrative spaces but deployed them consciously as a stylistic device.” Classmates and professors from Singapore and the creative director of Media Art Nexus Mark Chavez also switched to live via a live switch and were able to follow the events.
Putting space and content in context
The task was to design and install animated sequences. The students in Singapore had to think of the leitmotif "Passing" conceived by the initiator of the Thosten Bauer project - referring to the tunnel-like location of the area in Singapore - and the Hamburg "Music" as a thematic focus. The students from Campus Hamburg had to grapple with the difficulty of the leitmotif, in that their installation needed to run without music, but they had to match the location – the Elbphilharmonie concert hall – in terms of content. Prof. Verena Kraemer: “The works by the students are integrated thematically and spatially with their surroundings and complement the building as an event venue through digital means. The moving images give a face to the music heard and open up a further level of perception in sounds to the viewer.
Practice-oriented and mediatization
During the actual project phase in summer semester 2018, the students of the Film + Motion Design program learned to work with the specific spatial situation of the Elbphilharmonie after a visit. From their impressions, they created their own visual spaces and forms and experimented with forms of pictorial narrative that were unknown to them until then. In addition they worked on the topic of “mediatization of the public space” in their design, which takes place less and less on TV but on event surfaces and in small scale on smartphones and tablets and surrounds us like permanent background noise. Prof. Kraemer noted in addition: “The project was a totally new experience for the students as well as for the faculty. The client demanded high standards, both in content and technology. The students took on the challenge and solved the problem very creatively.”
The installations can be viewed for free until and including Monday, December 10, on the Media Wall in the entrance of the Elbphilharmonie between the ticket counter and escalators.
Prof. Verena Kraemer will be in Singapore on November 30, 2018, and will be sharing her impressions with us. A documentary of the project is in progress and will be posted on YouTube and in the news section.
Hilka H. Jeworrek