Yvonne Schucht will soon begin her 5th semester in Communication Design (B.A.) at the University of Applied Sciences Europe (UE). For her outstanding work she has now received a scholarship for this that covers more than half of the semester fees.
Here she tells about how she’s doing with that and what kind of work it was:
Congratulations on your award! Did you expect it?
I’m receiving the scholarship for the second time, and so had definitely not expected it, though I am of course really pleased about it!
What is your work about? What did you want to express through it?
In addition to freelance projects, in applying for the scholarship, I submitted two current projects that I found thought-provoking.
“Über den Wert des Designs in 10 Jahren”
In Prof. Khazaeli’s Design Thinking course, things became rather more abstract this time because I had to confront my own professional future. Technologies are developing at an increasingly rapid rate and artificial intelligence (AI) is on the advance. Will they replace us as designers in the future? Instead of being in the near future just a curator of AIs and no longer a designer, there must be another way. At first the idea was to write a manifesto on the position of the designers of the future. In addition, I developed a label that informs the consumer about how much human labor is involved in a product. The “new bio label” will then be “Human Made”.
“Berliner Schnauze App“
The app came into being in Prof. Noller’s class. The concept of the app deals with the dialect of Berlin. Hence this urban dictionary of typical Berlin sayings, nicknames, and architectonic peculiarities includes the capital’s verbal idiosyncrasies, which unfortunately are heard only rarely nowadays in the hustle of the big city and seem to be slowly disappearing.
Why do you think you have deserved the award?
I’m sure that every student compares his or her work with that of fellow students, and I think that a lot of good students would also have deserved this award. It’s important to me to be active in pro bono work in my spare time. In addition to the AStA (General Student Government Committee), I’m also committed to social projects, which I help to structure using my design expertise.
In one sentence: What has it been like for you during your time at UE?
Very exciting! I have gotten to know many wonderful people from all parts of the world and have been able to gain a great deal of experience in numerous interdisciplinary courses.
Do you have a UE highlight story that has affected you as a student?
Even before I began my studies I always wanted to design something for ARTE. My big dream came true in the final winter semester in Prof. Pook’s Editorial course: My design for the cover of the special edition for the inauguration of the Elbe Philharmonic Hall won the competition! To be holding in my hands printed versions of my designs is still something that is hard to believe!
Creativity knows no bounds. What has been the most daring thing that you have done during your studies?
“Do more of what makes you happy” may perhaps be a rather trite saying, but that’s exactly what I did when I began my studies at UE! It wasn’t easy to decide to be a student again at the age of almost 21, but I simply had to follow my real passion. And so far I haven’t regretted for a minute my decision!
Create your story. Inspire the world. Do you have a dream, what are your plans? With what do you want to inspire the world?
I discover new things in my everyday life all the time, both large and small, that delight and inspire me. To incorporate these into my designs and thereby make others happy is a great feeling! I have also been fascinated by the Stiftung Buchkunst Prizes, awarded for the most beautiful German books, and I hope that I may someday obtain one of these with my book designs!
Tell me honestly, do you already have some ideas for the time when you leave UE?
My dream is to have my own little studio one day that offers enough room for experimental designs. It must include a hammock and a dog!
We’ll keep our fingers crossed for you and congratulations once again on your scholarship!