• Amsterdam Design Drift 2017 1
  • Amsterdam Design Drift 2017 2
  • Amsterdam Design Drift 2017 3
  • Amsterdam Design Drift 2017 4
  • Amsterdam Design Drift 2017 5
  • Amsterdam Design Drift 2017 6
  • Amsterdam Design Drift 2017 7
  • Amsterdam Design Drift 2017 8
  • Amsterdam Design Drift 2017 9

Amsterdam Design Drift 2017

The Amsterdam Design Drift excursion offered students from the Faculty of Art and Design an opportunity to visit, interact with and be inspired by renowned art and design museums, studios, and practitioners. In parallel, students were inspired by the “Theory of the Dérive” from Guy Debord (1956) in allowing local voices, side-streets, stories, and scents to direct them on a “playful-constructive” exploration of urban space.

After an initial "test dérive" through the Stedelijk Museum, the group paid a rare visit to legendary designer Karel Martens' workspace, where he spoke about the balance of craft, intuition and intention in creative endeavours. The second day began with a visit to the Vandejong Creative Agency, initiators and designers of Foam Magazine and the Unseen Photo Fair. Late into the evening, the group joined Luna Maurer and her team at the interactive studio, Moniker for one of their experimental, conditional design sessions. Here the students deconstructed game boards and rewrote the rules around playing games.

On day three, the group was greeted by the director and curatorial archivist of De Appel Arts Centre, highlighting the relationship of avant-garde installation, performance, and sound art to contemporary art and design practice.

Finally, UE Faculty of Art and Design visiting lecturers Dirk Laucke and Peter te Bos invited students into their studios to learn about the process and mindset behind award-winning design projects as well as to discuss the difference between German and Dutch design disciplines.

The group will be gathering their observations and experiences into a collective project in Spring 2018, with the intention of capturing the excursion’s unique psychogeographic nature in an alternative, guide-of-sorts to Amsterdam.

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